Annie Armstrong Easter Offering Campaign 2024

The Annie Armstrong Easter Offering is one of the largest annual missions campaigns in the U.S., funding thousands of missionaries serving in church planting and compassion ministry throughout North America. In 2024, the campaign set a bold goal: raise $75 million, with 100% of donations going directly to the mission field.

I was honored to serve as the concept designer and illustrator for this year's campaign, responsible for crafting a cohesive visual identity that would inspire generosity and highlight real stories of Gospel transformation.

The 2024 campaign theme was “Make Jesus Known”, which I got to hand paint for multiple print and digital assets in 4 different languages—English, Spanish, Korean, and Chinese. These multilingual wordmarks were woven throughout digital and print materials, embodying the global reach and diversity of God’s mission through NAMB.