Precept Easter Social Campaign 2025

For Easter 2025, Precept launched a reflective social media campaign walking through the Stations of the Cross—a visual and devotional journey following Jesus to the cross. I was asked to develop an art-driven campaign that invited followers into deeper reflection during Holy Week.

The heart of the campaign was to slow people down and guide them through the weight and wonder of Christ’s final moments before the resurrection. The design needed to be reverent, meditative, and artistically moving—something that stood apart from typical seasonal content.